A Mum on a mission
Welcome to Sneeki! I’m Laura, a mum on a mission, tackling the challenge of feeding my fussy little eater. If you’re a parent, you know how tough it can be to sneak in those essential nutrients while keeping mealtime stress-free!
After countless wasted plates of food, elaborate decorative collages to entice the eater, and many other party tricks, I decided to create a brand that would allow tasty treats to become a simple (but clever) way to get more of the good stuff in.

As a brand and packaging designer in the Food and Beverage industry, I’ve witnessed firsthand how many unhealthy ingredients can lurk in supermarket snacks. Hidden in marketing, obscure ingredient names and cute illustrations. That’s why I’m passionate about creating opportunities for families to access honest ingredients that you’ll find in any pantry at home.
Combining all of the above has been a long and challenging journey, but worth it for the empty lunch boxes returned after school and the request for “just one more pancake”.
Combining all of the above has been a long and challenging journey, but worth it for the empty lunch boxes returned after school and the request for “just one more pancake”.