We believe in being kind to people and kind to the Earth. 

We believe that small, positive changes in people’s habits and consciousness can yield major results for their health and for the good of the planet. 

We believe in positively impacting people’s health by raising awareness and educating consumers about toxins in many air freshening products.

We believe in creating great products that are eco-friendly, sustainable and affordable.

We believe in providing a fair, humane and remunerative working environment for our employees.